Sam started his career in advertising, working for PHD Media in London for 7 years.
Since 2005, he has been CEO and Co-Owner of Boston Tea Party, a British family-owned independent café group headquartered at its first café in Park Street, Bristol, which opened in 1995. The company was the first coffee chain in the world to stop issuing single use coffee cups on 1 June 2018, in order to impact on the global plastic crisis.